A utility panel for a dispenser that is mounted to a support structure by a backplate includes opposed lateral legs that extend from a main section to form a receiving channel therebetween. The main section is configured to display any desired physical indicia, such as advertising messages, for viewing by the user of the dispenser, while the lateral sections include retention tabs that are received within guide channels formed between the backplate and the support structure. As the utility panel is attached to the dispenser, the blackplate is received within the receiving channel of the utility panel until the retention tabs are snap-fit into corresponding lock channels provided by the backplate of the dispenser. As such, the utility panel is easily retrofit to a previously-installed dispenser without the use of tools.