A method for operating a magneto-inductive flow measuring device having a measuring tube, wherein an at least partially electrically-conductive measured material flows through the measuring tube. For determining flow, there is produced by means of at least one coil arrangement a clocked magnetic field, which at least partially passes through the measured material, wherein the magnetic field is produced by an exciter current, which flows through the coil arrangement. The magnetic field is operated with at least a first clocking, wherein, in a case in which the coil arrangement is free of exciter current, an electrical potential difference is sensed between the measured material and a reference potential by means of at least a first measuring electrode communicating with the measured material. The potential difference is compared with a predetermined reference value, and, in the case of a deviation of the potential difference from the reference value which lies within a predetermined threshold value, the magnetic field for determining flow is operated with at least a second clocking, reduced compared to the first clocking.