A server may scan an entity's or business' web page to identify information linking to one or more social networking web sites associated with the entity. The server may receive a request from a client device for information about the entity, specifically, a request to view an entity's place page. A place page may provide various types of information to users, for example, by displaying information about the particular entity such as user reviews, contact information, etc. In response to the request, the server may include the entity's social networking web site with the place page information provided to the client device. The server may also access the identified social networking web site in order to identify content such as coupons or other offers recently provided by the entity on the web site. This identified content may also be included in the place page provided to the requesting client device.