Invention Grant
US08566207B2 Systems and methods for determining bids for placing advertisements
有权
用于确定放置广告的出价的系统和方法
- Patent Title: Systems and methods for determining bids for placing advertisements
- Patent Title (中): 用于确定放置广告的出价的系统和方法
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Application No.: US13465568Application Date: 2012-05-07
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Publication No.: US08566207B2Publication Date: 2013-10-22
- Inventor: Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
- Applicant: Michael J. Grebeck , Ali Nasiri Amini , Aaron E. Flores , Jose Carlos Garcia Franco , Hans Marius Holtan , Robert Alden Luenberger
- Applicant Address: US MD Baltimore
- Assignee: AOL Advertising Inc.
- Current Assignee: AOL Advertising Inc.
- Current Assignee Address: US MD Baltimore
- Agency: Finnegan, Henderson, Farabow, Garrett & Dunner LLP
- Main IPC: G06Q40/00
- IPC: G06Q40/00
Abstract:
Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
Public/Granted literature
- US20120221409A1 Systems And Methods For Determining Bids For Placing Advertisements Public/Granted day:2012-08-30
Information query
