Invention Grant
- Patent Title: System and method for selecting advertisements
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Application No.: US13475822Application Date: 2012-05-18
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Publication No.: US08522274B2Publication Date: 2013-08-27
- Inventor: Malcolm Slaney , Bonnie M. Johnson , Annarosa Tomasai , Steven E. Saunders , J. Thomas Ngo , Gavin Miller , Michele M. Covell , Paul A. Freiberger
- Applicant: Malcolm Slaney , Bonnie M. Johnson , Annarosa Tomasai , Steven E. Saunders , J. Thomas Ngo , Gavin Miller , Michele M. Covell , Paul A. Freiberger
- Applicant Address: US WA Seattle
- Assignee: Interval Licensing LLC
- Current Assignee: Interval Licensing LLC
- Current Assignee Address: US WA Seattle
- Agency: Perkins Coie LLP
- Main IPC: H04N7/025
- IPC: H04N7/025 ; H04N7/16 ; G06F3/00
Abstract:
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
Public/Granted literature
- US20120233638A1 SYSTEM AND METHOD FOR SELECTING ADVERTISEMENTS Public/Granted day:2012-09-13
Information query
