A system and method are provided that allows users to define a set of parameters for Uniform Resource Locator (URL) mapping rules. A URL may be defined for each output parameter condition, input parameters inspected, and the output parameter value determined. Business logic is executed before and after URL mappings have been determined. Multiple exclusive groups of mapping rules are maintained and an incoming URL can be explicitly directed to a rule group. Rule handlers, new URLs within an existing link generator, as well as input and output parameters are created to act on parameters during processing. Input parameters and values are translated to output parameters and values, respectively. Output parameters and values are mapped to a destination URL. In addition, a customizable bulk loading tool is provided which sends the mapped sets directly to a client to add values to the sets and then returns the document.