A search environment of an embodiment includes name mining and matching features used in part to identify people-centric queries and provide an enriched search experience, but is not so limited. A method of an embodiment operates to provide an expanded query based in part on a geometric similarity measure, an edit distance measure, a string similarity measure, and a cumulative similarity measure. A search system of an embodiment includes a mined candidate generator component and a name matcher component used in part to identify name queries and provide an expanded query that includes original query terms and one or more valid mined names. Other embodiments are also disclosed.