A light emitting diode display module includes a circuit board with a plurality of light emitting diodes, a bracket with a plurality of grids, and a light conductive panel that includes a plurality of light conductive portions in the grids and in a one-to-one correspondence with the plurality of light emitting diodes, a height of one of the light conductive portions being lower than a height of another light conductive portion, a covering film arranged on the surface of the light conductive panel, and light transmitting portions for displaying information on the covering film at positions corresponding with the plurality of light conductive portions.