A method of creating a personalized targeted advertisement for displaying on a webpage of a website is disclosed. The personalized targeted advertisement includes features to provide direct communication between a sender and a recipient of the personalized targeted advertisement. A selection of an advertisement template from a plurality of advertisement templates is detected. Then, a media file and a custom message are received to build the personalized targeted advertisement. The personalized targeted advertisement is then sent to the recipient identified by a unique identification. The advertising server is notified so that the personalized targeted advertisement can be displayed when the recipient identified by the unique identification logs into the website.