Systems and methods for providing multimedia content to mobile devices within a geographic area. A services provider may track locations of mobile devices in a location database. Geographically coded information may be received by the services provider from which a lookup may be performed of the location database to determine which mobile devices are in a geographic region associated with the geographically coded information. The geographically coded information may be forwarded as an SMS message to the mobile device, which may then convert the SMS message to a multimedia format for playback on the device, or may request that the services provider convert the SMS message to a multimedia format for playback on the mobile device.