The present invention is directed to an improved method of network marketing that combines direct response advertisement with network marketing. The invention includes providing a registry that stores debit and credit entries for individual IBO accounts, wherein the registry is in communication with a computer network. The invention also includes providing a hot leads database in communication with the computer network, wherein the hot leads database provides leads generated through a direct marketing campaign. The method further includes allowing qualified IBO terminals in communication with the computer network to access the hot leads database and request lead packages. The method includes debiting IBO accounts in the registry in response to these requests for lead packages. Additionally, the method includes providing a sales database in communication with the computer network wherein the sales database is accessible to the qualified IBO terminals, wherein the sales database is configured to accept sales orders from qualified IBO terminals, and wherein the sales database is communicatively linked to the registry via the computer network. Lastly, the method includes crediting individual IBO accounts for sales orders according to terms of a payout agreement, wherein the sales database also is communicatively linked via the computer network to a centralized distribution system such that the entry of sales orders results in the shipment of the product ordered.