A structure for providing two write assist components for perpendicular thin film heads writing to high coercivity media is disclosed. The two components provided by the present invention include a media writing assist component and a head switching assist component. The structure includes an auxiliary half coil surrounding the pole tip at the ABS, and includes conductive elements running parallel to the pole layer which are connected to the auxiliary half coil. Integrated heat sinks located at either the ABS or at a recessed position are provided. The conductive elements can prove either symmetric or asymmetric current feed geometries, which allow differential or common mode current flow to the half coil.