A method for managing the detection of advertising sequences in a stream of information stored on a mass memory module of an electronic apparatus, the information stream corresponding to an extract of a television program, the information stream including a first set of information corresponding to a content to be rendered and a second set of information, corresponding to the advertising sequences, the information stream including at least one set of video information, and teletext type data, and subtitle data associated with the stream, the method including analyzing the video information for detecting a format transition in the images associated with the video information; optionally storing a first address information corresponding to the detected transition, and validating a first detection condition; analyzing the teletext type data for detecting an absence, and then a presence, of teletext subtitles associated with the video information, optionally storing a second address information corresponding to the detected, transition, and validating a second detection condition; analyzing the subtitle data associated with the stream for detecting an absence, then a presence of the subtitle data associated with the stream; optionally storing third address information corresponding to the detected transition, and validating a third detection condition; if the three detection conditions are validated, identifying the stored address information as transition sequences between the second set of information and the first set of information.