An organic light emitting diode (OLED) display is disclosed. The OLED display includes a display panel, a gate drive circuit, a data converter that divides video data corresponding to 1 frame into a plurality of bit-planes each having a different bitrate, maps bit-planes having a relatively large value of assigned time to first subfields, and maps bit-planes having a relatively small value of assigned time to second subfields arranged between the first subfields, so that time assigned values of successively arranged subfields have a zigzag pattern and a last subfield of the successively arranged subfields has a maximum time assigned value, and a data drive circuit.