A merchandising display and dispensing system for displaying and dispensing articles, including cylindrical shaped articles or rolls of disk-shaped articles. In particular, the invention relates to a modular display and dispensing system having a plurality of modules fitted with one another. Each module comprises a left side panel and a right side panel which are fitted together and form a serpentine chute which feeds articles by gravity to an access tray where an article can be removed by hand, thus permitting another article to enter the tray. The front of the module receives a front cover for covering the chute and provides a surface for indicia of contents inside the module. The front cover is preferably hinged at the bottom to permit reloading product in the top of the chute. Various connecting structures can be formed on the side panels and adapted to join the module to a front cover, to another adjacent module, to a module base, and/or to a module header to form a modular display and dispensing system.