An image forming apparatus comprises a connection unit, a display unit, a detector unit detecting the connection of the vendor to the connection unit and detecting the receipt of at least either one of card insertion and coin insertion by the vendor, a fixing unit, a power supply unit distributing power to the display unit and the fixing unit, and a control unit causing the power supply unit to distribute power to the fixing unit so that the fixing unit maintains a second standby temperature lower than a first standby temperature being lower than a toner image heating temperature while causing the power supply unit to maintain the power distribution to the display unit when the detector unit does not detect the receipt of at least either one of the card insertion and the coin insertion by the vendor while detecting the connection of the vendor to the connection unit.