The present invention provides a system for card customization including a centralized issuer hub providing a single point of website integration for applicants in different countries or affiliations, the system comprising a centralized issuer hub comprising a server that coordinates data exchange among a plurality of country- or affiliate-specific websites, a card customization services for processing applicant requests, and an image administrator for customizing applicant submitted images. In operation, a local issuer country website provides a browser-based user interface for an applicant. Card customization services includes a website that recognizes an issuer country or affiliation of the applicant and launches a dedicated country- or affiliate-specific website for the applicant based upon on a country of origin or affiliation of the local issuer country website.