Web search by a search engine among rich media objects, the search engine including a web crawler, where web search includes: maintaining, for each of a plurality of users, a reputation score; counting, by the web crawler for a particular search term, a number of tags associated with one or more rich media objects by one or more of the users, the tags including text describing the rich media objects, the text including the particular search term; calculating, for the particular search term and for each of the one or more rich media objects, in dependence upon the number of tags associated with the rich media objects and the reputation scores of the users that associated the tags with the rich media objects, a search result score; and recording the search result scores of each of the one or more rich media objects in a primary search index.