A method and system for automatically generating a naturally reading narrative product summary including assertions about a selected product. In one embodiment, the method includes the steps of determining at least one attribute associated with the selected product, selecting an alternative product, retrieving assertion models to describe the product and to recommend an alternative product in a natural manner, and generating a naturally reading narrative by combining the attribute and the selected alternative product with the retrieved assertion models such that the generated narrative includes a recommendation of the selected alternative product. A system is provided for implementing the described method.