发明授权
US08271313B2 Systems and methods of enhancing leads by determining propensity scores
有权
通过确定倾向得分来增强潜在客户的系统和方法
- 专利标题： Systems and methods of enhancing leads by determining propensity scores
- 专利标题（中）： 通过确定倾向得分来增强潜在客户的系统和方法
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申请号： US13245312申请日： 2011-09-26
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公开(公告)号： US08271313B2公开(公告)日： 2012-09-18
- 发明人: Richard Williams , Jacob Kong , Lawrence J. Hughes , Damodar Panigrahi , Maria Luisa Kirgan , Rasoul Hajikhani
- 申请人： Richard Williams , Jacob Kong , Lawrence J. Hughes , Damodar Panigrahi , Maria Luisa Kirgan , Rasoul Hajikhani
- 申请人地址： US IL Schaumberg
- 专利权人： Experian Marketing Solutions, Inc.
- 当前专利权人： Experian Marketing Solutions, Inc.
- 当前专利权人地址： US IL Schaumberg
- 代理机构： Knobbe, Martens, Olson & Bear, LLP
- 主分类号： G06Q10/00
- IPC分类号： G06Q10/00
摘要：
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
公开/授权文献
- US20120016717A1 SYSTEMS AND METHODS OF ENHANCING LEADS 公开/授权日：2012-01-19
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