Invention Grant
- Patent Title: Client-side composing/weighting of ads
- Patent Title (中): 广告的客户端撰写/权重
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Application No.: US12062106Application Date: 2008-04-03
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Publication No.: US08250454B2Publication Date: 2012-08-21
- Inventor: Karim Farouki , Blaise Aguera y Arcas , Brett D. Brewer , Steven Drucker , Gary W. Flake , Tomasz Kasperkiewicz , Stephen L. Lawler , Donald James Lindsay , Adam Sheppard , Richard Stephen Szeliski , Jeffrey Jon Weir
- Applicant: Karim Farouki , Blaise Aguera y Arcas , Brett D. Brewer , Steven Drucker , Gary W. Flake , Tomasz Kasperkiewicz , Stephen L. Lawler , Donald James Lindsay , Adam Sheppard , Richard Stephen Szeliski , Jeffrey Jon Weir
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lee & Hayes, PLLC
- Main IPC: G06K9/54
- IPC: G06K9/54
Abstract:
The claimed subject matter provides a system and/or a method that facilitates displaying relevant advertisements to a user. A display engine can browse a portion of image data during a browsing session. An evaluator can identify a context related to two or more concurrent and on-going browsing sessions. An ad selector can locate an ad from a data store based on the identified context and seamlessly incorporate and display the ad into at least one of the browsing sessions.
Public/Granted literature
- US20090254820A1 CLIENT-SIDE COMPOSING/WEIGHTING OF ADS Public/Granted day:2009-10-08
Information query
