A fluid ejecting apparatus includes a drum that rotates while holding a medium on its outer periphery, a head that ejects a fluid on to the medium held on the periphery of the drum, a fixing section that fixes the fluid ejected on to the medium by the head, a measuring section that measures a diameter of the drum, and a controller that varies an ejection timing of the fluid ejected from the head in accordance with variation in the diameter of the drum measured by the measuring section.