A system and method for providing an individual with advertisement information. At least one database including electronic trait information, electronic preference information and electronic advertiser information is stored on at least one database. One or more communication devices receive a first electronic request for first information from a first computing device, and determine first electronic responsive information that comprises information that is at least responsive to the first electronic request. Further, a user relevance factor is determined that represents a relevance of the advertiser information to the first user. First advertisement information is determined for at least one of branded products and services. The first advertisement information and the first electronic responsive information are transmitted to the first user computing device.