Example apparatus, methods, and computers control configurable, variable data reduction. One example method includes identifying data reduction controlling attributes in an object to be data reduced by a configurable variable data reducer. The attributes provide information upon which decisions concerning whether and/or how to data reduce the object can be based. The example method also includes controlling a configurable variable data reducer to selectively data reduce the object based, at least in part, on the data reduction controlling attributes. The control exercised can determine whether, where, when, and/or how data reduction will proceed.