A printer includes a feeding unit, a conveying unit, a print unit to print information on an intermediate transfer film or a print medium, a transfer unit to transfer the information printed on the intermediate transfer film to a transferred article, a winding unit, a discharge unit, a detection unit structured so as to detect the intermediate transfer film or the print medium and inform the detection information to a setting unit, and the setting unit to decide an intermediate transfer film mode to operate the feeding unit, conveying unit, print unit, transfer unit, and winding unit when the detection information sent from the detection unit indicates that the intermediate transfer film is detected or decide a direct medium mode to operate the feeding unit, conveying unit, print unit, and discharge unit when the detection information sent from the detection unit indicates that the print medium is detected.