A method and apparatus is provided for moving content to a mobile device (2). A data item (34) of a predetermined type is received at a first device (14), the data item (34) including a content URI for fetching content associated with the data item. Upon detecting that the data item (34) is of the predetermined type, the first device (14) generates a symbol (40) representing at least: a local address of a content-retrieval device (14) on a local wireless network, and an explicit or implicit identifier of the content associated with the data item. The symbol (40) is then read using the mobile device (2). The mobile device (2) decodes the symbol and transmits a request, containing the content identifier, to the content-retrieval device (14). On receiving the request, the content-retrieval device (14) uses—the content identifier in the request to obtain that content, and replies to the request with the obtained content.