In one embodiment, data relating to usage patterns of the user is stored, wherein the data includes information as to items which were used and the context in which they were used. The data is then clustered into input clusters of data points. It is determined if there are any input clusters that are similar to each other. Similar clusters are merged if there are any input clusters similar to each other. Any non-merged input clusters are divided into split clusters if the split clusters would not be similar to each other. The determining, merging, and dividing are then repeated using the merged, divided, and remaining unmerged and undivided clusters as input clusters.