A printing device includes a controlling section that converts visible information, expressed using biaxial orthogonal coordinate data, into polar coordinate data, and binarizes the polar coordinate data to generate binarized polar coordinate data. Next, the controlling section performs landing position correction on the binarized polar coordinate data, and generates ink discharge data in which displacements of landing positions of ink drops, caused by the order in which the ink drops are discharged from discharge nozzles, are corrected.