This application provides a mechanism for the attachment of a tire to a unique style of car rim commonly used on, but not limited to model cars. The device consists of a base plate with a spindle for locating the tire and rim. A spring loaded spreader arm pulls the tire away from the rim creating a cavity where adhesive is placed on an upper and lower rib on the surface of the rim and on an upper and lower flat mounting surface or mating groove on the internal surface of the tire as the tire is rotated manually or rotated by means of a variable speed motor housed within the unit. The device provides a means for the process to be accomplished on both inside and outside edges of the tire and wheel rim assembly if desired.