A liquid crystal display comprises: a liquid crystal layer capable of bend orientation; a display screen on which an image is displayed by light transmitted through a bend-oriented liquid crystal layer; and liquid crystal voltage application means for applying a liquid crystal voltage to the liquid crystal layer according to luminance information for each field of image information composed of serial fields, the liquid crystal voltage being applied to cause transmittance of the light to change, thereby sequentially displaying the image corresponding to the fields of the image information, and when the luminance information changes between current and subsequent fields, the liquid crystal voltage application means applies the liquid crystal voltage which changes so as to have a value according to the luminance information by the time the liquid crystal voltage is applied for the subsequent field.