A brand control method for an automatic tobacco article processing machine, the method including the steps of: defining a number of end product brands that can be produced on the automatic machine; creating a number of configurations, each associated with a respective brand and having a set of values of control parameters controlling electrically controlled operating parts to produce the brand; selecting a desired end product brand; loading the configuration corresponding to the desired end product brand onto a control unit to commence production of the desired brand; defining a number of sections, each having a set of control parameters and independent of the other sections; defining a number of recipes by assigning each section at least one respective set of values of the corresponding control parameters, so each recipe corresponds to a respective section and contains the values of the control parameters in that particular section; and defining each configuration by combining a number of compatible recipes, so that each recipe may potentially form part of a number of different configurations.