An improvement in a mixture for forming into a body that is to be fired into a “whiteware ceramic product” wherein the mixture is a compound of clay and other minerals with a ferric oxide content of less than about 5.0% by weight of the dry mixture. The improvement includes adding to the mixture a binder in the form of a combination of protein and a vegetable flour with an equivalent gram strength of at least 30 grams and a protein content of 20-50% of the binder, where the binder is in the range of 0.05% to 0.50% by weight of the dry mixture.