The present invention is directed to a method and apparatus for assisting in rating and filtering multimedia content, such as images, videos and sound recordings. One embodiment comprises a computer implemented method for rating the objectionability of specified digital content that comprises one or more discrete content items, wherein the method includes the step of moving the specified content to one or more filtering stages in a succession of filtering stages. After the specified content is moved to a given one of the filtering stages, a rating procedure is carried out to determine whether a rating can be applied to one or more of the content items, and if so, a selected rating is applied to each of the one or more content items. The method further comprises moving content items of the specified content to the next stage in the succession after the given stage, when at least one content item of the specified content remains without rating, after the rating procedure at the given stage. When none of the content items of the specified content remains without a rating after the rating procedure has been completed at the given stage, ratings that have been respectively applied to at least some of the content items are selectively processed, in order to determine an overall objectionability rating for the specified content.