A presentation application provides for authoring and playback of multi-media presentations. Each page of the presentation may contain one or more types of media, including video, text, images and other media. A user may interact with the presentation during playback by selecting different instances of the media. Media elements of the presentation may be tagged with meta-data. Tagged media elements may generate a tag event associated with meta-data in response to being selected, perform an action when a tag event with a particular meta-data occurs, or both. When a user selects a tagged media instance during presentation playback, the tagged media generates a tag event with a particular meta-data. The application detects the tag event, determines one or more other media instances (if any) configured to perform an action upon detection of the tag event with the particular meta-data, and carries out the corresponding action.