An information processing apparatus, includes: an acquisition section configured to acquire content-related information; a keyword extraction section configured to extract a search keyword from the content-related information; a site search section configured to perform a search through the Internet for websites with a web page, and acquire information concerning websites; a first site selection section configured to select top N websites from the websites; a second site selection section configured to access each of the N websites to extract a written text from a web page of each of the N websites, and select two or more of the N websites as seed sites; and a reputation result acquisition section configured to collect written texts from the seed sites and subordinate websites linked to the seed sites, and acquire a reputation result of the content from the collected written texts.