In general, the invention relates to a method for performing search engine optimizations using a financial application configured to manage a number of products. The method includes obtaining product data from the financial application, where the product data is associated with a first product of the number of products. The method further includes processing the product data to obtain optimization data, where the optimization data is configured to increase web traffic of a web page associated with the first product. The method further includes sending the optimization data to the financial application, where the web page is updated based on the optimization data.