Disclosed are methods and systems of executing securities trades. An exemplary system comprises a server system that is in communication with a client system, a security data source, and a trade execution location. The security data source provides security data relating to a plurality of securities to the server system. The client system provides user specific criteria to the server system. The server system then analyzes the security data based upon the criteria, identifies user preferred securities from the plurality of securities, and provides the client system with data relating to the user preferred securities. The client system uses N user specific parameters to generate and display an N dimensional graph that is populated with icons representing the user preferred securities. After a user preferred securities is selected from the graph and an order is requested, the client system sends the order to the server system.