Highlighting of content is aggregated across a plurality of users, thus enabling the content to be presented with highlights that represent the collective highlighting of the users. Highlighted content may be presented to the users with varying levels of prominence. Accordingly, depending on the aggregated highlight information, some content may be presented with a highlight that is more or less prominent than highlighting for other content. Prominence data associated with highlighted content may include a score indicative of a strength of the highlight for the highlighted content. A score indicating a stronger highlight causes the highlight to be presented with greater prominence. The score may be incremented, possibly on a weighted bases, to represent the combined highlighting of different users. Highlights may assume many different forms, including visual forms (such as colors, lines, borders, fonts, icons, etc.), audio forms and tactile forms.