A method of routing data from a source to one or more clients over a network, where the data conforms to a structured meta-language; in which the routing is performed by a server applying rules to the data itself, and not any address accompanying the data, to determine where to route that data to. The present invention is predicated on the counter-intuitive insight that data does not need to be concealed within a data envelope and given an address label in order to be routed effectively and efficiently. Instead, routing can be performed on the actual content of a message by applying simple routing rules to the data itself by intelligent ‘routing’ servers within the network which can unpack data from their message envelopes and intelligently filter/combine them with data unpacked from other messages to achieve a routing function.