发明授权
- 专利标题： Personalized marketing architecture
- 专利标题（中）： 个性化营销架构
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申请号： US11203444申请日： 2005-08-12
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公开(公告)号： US07925549B2公开(公告)日： 2011-04-12
- 发明人: Harold F. Looney , Mark Jacobson , Michael J. Redding
- 申请人： Harold F. Looney , Mark Jacobson , Michael J. Redding
- 申请人地址： IE Dublin
- 专利权人： Accenture Global Services Limited
- 当前专利权人： Accenture Global Services Limited
- 当前专利权人地址： IE Dublin
- 代理机构： Brinks Hofer Gilson & Lione
- 主分类号： G06F17/00
- IPC分类号： G06F17/00
摘要：
A personalized marketing architecture use real-time data and explicit customer input to augment marketing segmentation, analysis and video advertisement delivery. Customer behavior, preferences, and intentions are monitored and identified to present real-time video messages. Real-time data may be collected based on the customer's data access permission profile to provide messages on an in-home personal portal or on out-of-home display devices to provide personalized messages in public spaces.
公开/授权文献
- US20060074769A1 Personalized marketing architecture 公开/授权日：2006-04-06
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