Systems and methods for associating content with an image bearing surface. In accordance with a first embodiment of the present invention, a method, operable at an electronic interactive device, comprises accessing a first image, e.g., identifying the content, on a surface, wherein the surface comprises an encoded pattern of location information on the surface for providing location information to the electronic interactive device. The method further comprises decoding the first image to associate the location information with second image information, e.g., of the content, of a second image on the surface.