Provided are an intelligent parking guidance apparatus and method. The intelligent parking guidance apparatus includes: an image sensor node recognizing a vehicle number of a vehicle, sensor nodes determining whether the vehicle exists in their own positions, a parking management server generating information for guiding the vehicle to an available parking space, and a mobile communication terminal receiving the information. The intelligent parking guidance apparatus and method provide information regarding parking lots which are within a predetermined distance from a destination and available parking spaces of each parking lot, to a driver, as well as provide a road guidance service to the driver to guide his/her vehicle to the destination, so that the driver can select an optimal parking lot. Also, when the vehicle enters the parking lot, the intelligent parking guidance apparatus and method guide the driver to an available empty parking space, thereby reducing difficulties in finding a parking space in a place which is unfamiliar to the driver.