A method transmitting a facsimile or scanned image to an electronic destination address includes receiving the facsimile or scanned image including a digitized instruction page including an optical representation of the electronic destination address, wherein the digitized instruction page is encoded in a first format, determining the electronic destination address from the optical representation of the electronic destination address, wherein the electronic destination address need not be known prior to receiving the facsimile or scanned image, converting the digitized instruction page to a second format, determining additional service provider data, and transmitting the additional service provider data and the digitized representation of the instruction page encoded in the second format to the electronic destination address.