A system and method is disclosed for preventing termination of an on-line transaction. In the system, a communication session between an Internet web site and a user terminal over a communication network is provided and a transaction initiating module receives a request from a user of the user terminal to initiate an on-line transaction. A signal receiving module receives a signal after the user attempts to terminate the communication session and prior to the user completing the on-line transaction, and a notification providing module provides a notification to the user after the signal is received.