A method and system for providing customized content for a plurality of users is provided. In one embodiment, the method may comprise receiving user information from a plurality of users including location information of each user. For each of the plurality of users, the method may include constructing first compilation data that includes information of a first plurality of content elements and wherein the first compilation data constructed for each use may be different. For each of the plurality of users, the method may further include presenting the content elements of the first compilation data to each of the plurality of respective users. The first compilation data may be constructed from a first template, and the method may further comprise receiving feedback from a set of the users, modifying the respective first template of the set of users based on the feedback, and constructing second compilation data that includes information of a second plurality of content elements for the set of users. Finally, the content elements may be scheduled to be transmitted to the user device, such as a mobile telephone, according to rules configured to reduce peak communications network utilization.