发明授权
- 专利标题: Variable personalization of search results in a search engine
- 专利标题(中): 搜索引擎中搜索结果的变量个性化
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申请号: US11002474申请日: 2004-12-01
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公开(公告)号: US07716223B2公开(公告)日: 2010-05-11
- 发明人: Taher H. Haveliwala , Glen M. Jeh , Sepandar D. Kamvar
- 申请人: Taher H. Haveliwala , Glen M. Jeh , Sepandar D. Kamvar
- 申请人地址: US CA Mountain View
- 专利权人: Google Inc.
- 当前专利权人: Google Inc.
- 当前专利权人地址: US CA Mountain View
- 代理机构: Fish & Richardson PC
- 主分类号: G06F17/30
- IPC分类号: G06F17/30
摘要:
A search engine provides personalized rankings of search results. A user interest profile identifies topics of interest to a user. Each topic is associated with one or more sites, and a boost value, which can be used to augment an information retrieval score of any document from the site. Search results from any search are provided to the user, with a variable control of the ranking of the results. The results can be ranked by their unboosted information retrieval score, thus reflecting no personalization, or by their fully or partially boosted information retrieval scores. This allows the user to selectively control how their interests affect the ranking of the documents.
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