A developing apparatus in which a first magnet of a first developing sleeve includes a first magnetic pole near a potion opposing to an image bearing member, and a second magnetic pole being downstream of the first magnetic pole; and a second magnet of a second developing sleeve includes a third magnetic pole near a portion opposing to the first sleeve. Assuming that a magnetic force obtained by combining normal direction forces Fr1 and Fr2 of magnetic forces generated by the first and second magnets, respectively, near the first sleeve is Fr, a center direction component of the first sleeve of the force Fr becomes positive between the first magnetic pole and a peak value position of the second magnetic pole, and a center direction component of the force Fr becomes negative between the peak value position and the closest position between both sleeves.