The present invention provides an electronic business card processing device and an electronic business card processing method which can effectively utilize information relating to electronic business cards. A business card is displayed on a display on the basis of stored information. When a cursor is positioned on the displayed business card, a tool bar is displayed on the displayed business card. The tool bar has one or a plurality of buttons. By using information unique to the displayed business card, processing corresponding to a selected button is executed. In another embodiment, in response to positioning of the cursor of the pointing device on a predetermined text field of the business card, a selectable tag is displayed on the displayed business card. An application program associated with the selected tag is started, and the information unique to the text field on which the cursor has been positioned is supplied to the started application program.