A device and method for applying images to continuous media stock, such as rolls of paper, blank labels, etc., using a cut-sheet image forming device. While the continuous media stock moves along a media path in the cut-sheet image forming device, one or more sensors in the cut-sheet image forming device detect inter-sheet holes disposed along the continuous media stock. Based on the detected inter-sheet holes, the cut-sheet image forming device tracks the position of the continuous media stock. By tracking the position of the continuous media stock, the cut-sheet image forming device can identify specific sections of the continuous media stock as image areas appropriate for image transfer.