A master-information magnetic recording apparatus for recording preformat information signals into a magnetic recording medium using a ferromagnetic film pattern formed on a master information carrier, in which the pattern corresponds to the preformat information signals. With the master information carrier in contact with the magnetic recording medium, the ferromagnetic film pattern is magnetized by a magnetic field applying device. Thus, the preformat information signals are recorded into the magnetic recording medium. The magnetic field applying device is so constructed that the direction of magnetizing the ferromagnetic film pattern is perpendicular to a track-scanning orbit of a magnetic head in a recording and reproducing apparatus in which the magnetic recording medium is installed. It enables the magnetic head to gain sufficient reproduction amplitude for track-scanning for reproducing the information signals.